The Startup Compass.
00 / 21
Menu

Part 1 · Mastering the Problem

1.5 Tool: The Five Whys

Free excerptFull chapter: 10 min.
The illustration opens with full accessNo Danish-text artwork is used in the English preview

Repeat the process with the same observable problem but a different plausible opening answer. Compare the chains. Where do they meet? Which conditions recur? Which answer can you confirm, and which is built only on what you already believed?

You are not looking for the most elegant story.

You are looking for the explanation that best survives its encounter with reality.

You have reached the end of the free excerpt

The rest of the chapter continues in the full book.

Purchases are not open yet. You can explore the free chapters, excerpts, quotes, illustrations, and questions now.

Full access availability