The Startup Compass.
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Part 1 · Mastering the Problem

1.4 Beneath the Surface of the Problem

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If sales decline, the quick response may be more marketing. If an invoice remains unpaid, the response may be another reminder. If the team misunderstands one another, the response may be another meeting. Each action may be necessary, but if the same situation keeps returning, the action may have become a way of maintaining the problem.

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