But the market does not see the launch as the ending.
The market sees it as the first time the company must truly answer for what it promised.
“The launch is an event. Traction is what survives the event.”
The Startup Compass
When attention falls, some companies are left with a list of mentions, views, and sign-ups, but without an understanding of why anyone stayed, bought again, or recommended the product.
They have documented that people could be drawn to the door.