The Startup Compass.
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“Too early” must be falsifiable

A bounded excerpt from 1.3 The Timing of the Problem.

You cannot see timing in a single snapshot.

It reveals itself as movement over time.

A timing explanation has to be capable of being wrong. If you believe the market is beginning to open, you must be able to point to the actions you expect to see, the period in which you expect to see them, and what would make you abandon that explanation.

The Startup Compass

Otherwise, too early can shield any idea from reality's response.

We often ask a person where they come from.

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The quote is an opening

Read the thought where it continues.

The excerpt gives you the context around the quote. The full book connects it to the problem, ignition, the market, and time.