A product tied to an annual event may not reveal it until the event returns.
Look for several signs pointing in the same direction.
“Attention can be bought. Repeated use has to be earned.”
The Startup Compass
I use three factors to examine product-market fit: execution, need, and viability.
It is not a mathematical formula, but a way to discover where the connection is strong and where the company is still keeping something artificially alive.