The Startup Compass.
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Permission to stop

A bounded excerpt from Introduction.

Some directions should be abandoned.

Some problems should be given back.

Some companies should be closed before they consume more of the person behind them.

The Startup Compass

Persistence has value only as long as you remain willing to learn from the reality you are moving through.

This book is shaped by experience from Greenland, Denmark, and the United States; from startups and established companies; and from roles as a founder, product developer, CEO, advisor, and board member.

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The excerpt gives you the context around the quote. The full book connects it to the problem, ignition, the market, and time.