Free sample illustration
Value Proposition
From 2.1 The Target Audience.
Place and context in the book
2.1 The Target Audience
Look at the illustration. A woman stands next to a microphone, and a man stands next to a running shoe. The microphone and the shoe are the products, but they are not the end of the image. On the other side, the same people can see themselves doing something they could not do in the same way before.
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